Some organizations spend a lot of money on customer relationship management software (CRM) software but fail to achieve the return on investment they expected. But, like all software, CRM software is unlikely to produce results if not implemented properly. It is easy to get started on most CRM packages. You enter a few names and addresses, and you record a few basic details about customers, and off you go. But if that’s as far as you go with CRM, all...
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