Implementation Case Study
Kompania Dystrybucyjna: Sales Reps and Online Ordering in One System
One of Poland's largest distributors of alcohol and beverages rolled out AMPER in 4 months. Field sales reps and online buyers work with the same prices, promotions and data.
Company website: kd.com.pl
2021
Rollout started
4 months
Rollout time
145
Sales reps on AMPER MSF
Comarch CDN XL
ERP integration
About the company
Over 30 Years in FMCG Distribution
Kompania Dystrybucyjna is a Polish distribution group and one of the largest distributors of alcohol and beverages in the country. It supplies retail shops, wholesalers, HoReCa and fuel stations, delivering within 24 hours.
The Group's history began in 1989 with TEDI Dystrybucja in Nowe Piekuty in north-eastern Poland. It was later joined by MAG in Olsztyn, KCD in Bydgoszcz, TANO in Marki near Warsaw and Mak in Piotrków Trybunalski, among others, along with branches in Lublin, Wrocław, Kalisz and Sosnowiec. Since 2014, Kompania Dystrybucyjna has coordinated the Group's companies.
145
Sales representatives
16,640
Customers
3,267
Products in the range
64
Producers
11
Logistics centres
45,200 m²
Of warehouse space
332
Cars and delivery vans
760
Employees
The challenge
Two Sales Channels, Two Platforms, One Pricing Policy to Keep
The Group sells through 145 field sales reps and through online stores where customers order on their own. Field sales and online sales ran on separate platforms, so prices, promotions and product data had to be maintained in two places.
The Group was looking for a vendor that would bring both channels into one system – to reach large retail chains and fuel stations as well as small shops across the country with a consistent offer.
The solution
What We Implemented
The rollout started in 2021 and took 4 months. AMPER is integrated with the Comarch CDN XL ERP system.
AMPER MSF
The app for 145 field sales reps – preselling and vanselling with each customer's prices and promotions.
Explore AMPER MSF
AMPER B2B
The TEDI and TANO online stores, where customers order on their own, 24/7, at their own prices.
Explore AMPER B2B
AMPER Live Shopping
Sales staff see buyers in the online store live and can help them – suggest a product or a promotion, add items to the cart, chat.
How Live Shopping works
AMPER AI
An AI assistant that answers questions about AMPER data and prepares work – route plans and orders approved by a person.
Explore AMPER AI
KD's online stores on AMPER: tedi.kd-24.pl · tano.kd-24.pl
The results
One Platform Instead of Two
Consistent pricing and promotions
The same price lists and promotions apply to the sales rep in the app and to the buyer in the online store.
The same data in AMPER MSF and AMPER B2B
Products, prices and customer data are identical in both channels. As a result, there are far fewer errors and much less work fixing them.
One platform to maintain
There's no need to maintain two platforms – field sales and the online store run in one system.
A new sales rep ready after one day
A new sales rep starts work after a one-day training session run by their manager.
Client opinion
“We needed innovative, integrated tools suited to the specific nature of each market segment. After auditing all existing solutions and evaluating multiple vendors, we chose AMPER.”
Grzegorz Urbasz
IT Director, Kompania Dystrybucyjna
Collaboration
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