KD
Company website: https://kd.com.pl/
Implementation Case Study
AMPER MSF – Preselling and Vanselling Sales Channels
AMPER B2B & B2C – E-commerce Sales Channels
About KOMPANIA DYSTRYBUCYJNA Sp. z o.o. S.K.A.
The first company to establish its presence on the Polish market was TEDI Dystrybucja, with a branch in Piekuty. Shortly afterward, the second key entity of the Group, MAG, was founded in Olsztyn.
The following years marked a period of intensive expansion and growth, resulting in the opening of branches in Chwaszczyno, Suwałki, and Siedlce. Since 2007, the Group has continued expanding into additional regions of Poland. The acquisition of KCD, followed by TANO and MAK, further strengthened the Group’s competitive position in the market.
The newest project is the Lublin branch, enabling further expansion into southeastern Poland.
Polish Roots and Polish Capital
In July 2014, Kompania Dystrybucyjna was established as a new holding entity responsible for controlling and coordinating the activities of all Group companies.
The objective of this structure was to build and leverage brand synergy, improve market perception of the Group, and support operational and commercial activities across all subsidiaries.
The New Structure Means:
- Clear communication and presentation of the full Group offering
- Increased brand awareness for the Group and its companies
- Ability to expand into new markets and reach new customer segments
- Elimination of internal cannibalization and potential conflicts of interest
- Balanced positioning of companies within the portfolio to support harmonious Group growth
- Stronger competitive position against international retail chains and discount stores
KD Group in Numbers
When discussing the scale of KD’s operations, it is important to highlight key data that further confirms the size and strength of the business.
– 583 employees
– 289 passenger and commercial vehicles
– 146 sales representatives
– 240 brands in the portfolio
– 36,600 m² of warehouse space
– Over PLN 1 billion in annual revenue
– 16,640 active customers under continuous service
AMPER Implementation
Due to our strategy of working with partners tailored to the specific characteristics of each market segment, we required modern, integrated IT tools and dedicated software solutions to support these activities.
The Group needed innovative systems and customized sales and customer relationship solutions across all customer touchpoints. This approach allowed us to present a consistent product offering to:
- large retail chains,
- fuel station networks,
- organized local retail networks,
- as well as small independent retail outlets distributed across the country.
Within the Group, several entities already had experience with previously implemented solutions, including:
- mobile systems (SFA),
- CRM systems,
- B2B platforms,
- online stores and e-commerce systems.
In 2012, we conducted a comprehensive audit of all IT solutions used within the Group. We understood that only fully integrated systems would ensure:
- a unified pricing policy,
- consistent sales strategy,
- controlled cost management,
- centrally managed customer relationships,
- coherent reporting and business analytics.
As a leader in FMCG distribution, we required an equally strong and competent technology partner.
We carried out a detailed analysis of our existing providers and vendors delivering solutions in the following categories:
- SFA (mobile sales systems),
- CRM (customer relationship management),
- B2B (e-wholesale platform),
- B2C (online store and mobile applications).
Subsequently, we invited multiple software providers to present their solutions and strategic vision. As experienced users of such systems, we knew precisely what to evaluate and what to expect.