The B2B and B2C sales platform are the tools necessary to conduct online commerce. Depending on the industry and whether the company directs its sales to a business client (B2B) or a retail client (B2C), it decides to implement the appropriate version of the AMPER platform. However, before we compare the two solutions, it is worth finding out what they are and what they are characterized by?
The AMPER B2B sales platform is a solution that enables commercial and distribution companies to sell online, as well as reach business customers with their services. The use of this solution allows you to optimize business processes in such a way as to facilitate the execution of purchase transactions between companies during the submission and execution of orders as much as possible.
The AMPER B2B sales platform also gives the business customer the opportunity to make purchases in the way they choose and to check the status of shipments – all in one place. The advantage of AMPER B2B is also the fact that the sale is relatively easy, does not require direct contact with the client and can be fully carried out by the client at any place and time.
What are the functions of the AMPER B2B sales platform? The first and most important function is the analysis of the client’s enterprise, thanks to which it is possible to adjust prices and offers specifically for a given business client. Thanks to this, the client can feel appreciated and important, take a positive view of the company and undertake permanent cooperation.
Another useful feature of the AMPER B2B platform is the advanced product search option by the customer. A large product database often makes it difficult for the customer to find the products he is interested in. Thanks to this function, he can improve their search by specifying specific product features.
Sales platforms are mainly focused on cooperation with other companies. The AMPER B2B model is characterized by the implementation of wholesale orders. It is thanks to the platform that it is possible to efficiently manage margins and take care of an appropriate level of profitability.
For the consumer, convenience is the most important thing – AMPER B2B provides just that. It allows consumers to place quick orders. After logging in, the user is able to manage the company’s purchases for the selected location or import files with a shopping list. It is a particularly convenient functionality for large companies in which purchases are made in bulk quantities with high frequency.
The AMPER B2B (business-to-business) platform model is focused on establishing contacts with other companies, i.e. business clients. B2B relationships are present in almost every industry. The most common examples are situations of cooperation between wholesalers and producers, or even suppliers and sellers. The main intention of B2B is to trade with regular consumers and create an active relationship.
The situation is slightly different when it comes to the AMPER B2C (business-to-customer) sales model. This, in turn, involves directing your offers to a wider group of recipients, which are natural persons. Here the company sells its products and services at the retail price, not the wholesale price (as in the case of AMPER B2B ). The two models mentioned above differ mainly in the way of making a purchase decision. The retail consumer usually decides on his own to purchase a product. And B2B sales are much more complex – here the decision to buy a service is spread over several deciding people.
Purpose of purchase – this is another distinction that is important in the case of the presented sales models. B2C consumers usually buy things for their own use, often they are everyday things. On the other hand, in the case of B2B business customers purchase products that are to bring them a profit or return on investment. What’s more, together with the product or service, they often buy the possibility of implementing it in their company, testing it or training in operation.
What is the situation with payments? In B2C customers pay for their orders using the online payment system, bank transfer or cash on delivery. For B2B, customers order wi